The Black Fashion Student Association (BFSA) branding project was aimed at establishing a cohesive and impactful visual identity. The goal was to reflect the vibrant spirit of the BFSA, celebrate diversity, and foster a sense of belonging and empowerment among Black-identifying students in the Fashion program and beyond. This project outlines the core elements of the BFSA brand, including the logo, wordmark, colour palette, typography, and usage guidelines, ensuring consistency and visual harmony across all communications.